Hyundai leads in brand loyalty

Hyundai has been climbing the charts on car sales for the past couple years, and now according to Experian Automotive’s second quarter 2011 market analysis report Hyundai is at the top of America’s most brand loyal vehicles.

“Hyundai’s corporate loyalty rate held steady at 49.6 percent, enough to oust [the reigning competition] from the top spots, which scored 48.1 percent and 47.6 percent, respectively,” Motor Trend reports.

This was the first time Hyundai has ever landed the top spot. The defending champions have long held this coveted title, but with consumer-friendly prices and high quality innovative vehicles, it was only a matter of time before Hyundai swooped in a stole the title.

It’s top-sellers like the Sonata, Hyundai Genesis, and Hyundai Elantra that keep people so loyal, and new hits, like the sporty Veloster that bring in new younger audiences to Hyundai dealerships.

 “Hyundai has been making strides in customer loyalty for several years,” said Jeffrey Anderson, director of consulting and analytics for Experian automotive, Motor Trend reports. “The company’s innovation, 100,000-mile warranty program, and improvements in vehicle styling and quality among both brands have clearly helped them gain and maintain a strong and loyal customer base.”

Hyundai’s run to the top was the most drastic and aggressive leaps up the charts ever recorded by Experian Automotive’s study: “Experian reports that Hyundai saw the greatest year-to-date percentage increase of any brand, with the Korean automaker shooting from 7.9 percent in Q2 2010 to 9.2 percent in Q2 2011 for a gain of 1.3 percent.”

Hyundai has completely flipped the compact and sedan category upside down with their new “fluidic” design, tricked out amenities and top safety ratings. Drivers are finally having their cake and eating it too. Even Ft. Myers used car dealer, O’Brien Hyundai said he’s noticed a drastic pick-up in sales.