Hyundai is leading the automotive industry in fuel economy with 4 standard vehicles that achieve over 40mpg on the highway. Hyundai’s “4 x 40” strategy includes the hot-selling Elantra, Sonata Hybrid and all-new 2012 Accent, released in June 2011. The fourth model, Hyundai’s hip and hot Veloster, will hit the roads this fall. The company shattered records, selling 100,000 vehicles achieving 40 miles per gallon highway fuel economy by Fourth of July weekend.
“Hyundai aims to be the fuel economy leader and our ‘4 x 40’ strategy is accelerating our overall fuel economy improvement, which now tops 35 mpg across the entire lineup,” said John Krafcik, president and CEO, Hyundai Motor America. “But we really see 40 mpg as a starting point. We committed to at least 50 mpg corporate average fuel economy by 2025 and remain the only automaker to set our sights so high. Using a mix of technologies to improve the efficiency of our standard, internal combustion engine vehicles, combined with the smart application of hybrid technology, we believe we are on the right path.”
Hyundai is driven to improve upon the current technology of the Gasoline Direct Injection engines and hybrid technology. They feel that driver experience and affordable pricing don’t have to be compromised to achieve greater fuel efficiency. Besides engine technology, Hyundai also looks for other innovative ways to improve fuel efficiency, like aerodynamics.
Hyundai enthusiast, Steve Kelleher commented, “All of our recent vehicle introductions display our striking visual style, which we call ‘Fluidic Sculpture.’ It was developed at our five global design studios, who all worked together so it would have universal appeal. The style creates the impres-sion of constant, graceful motion which, at the same time, helps cut through the air with ease. The Elantra, with an incredibly low drag coefficient and a fuel-economy rating of 4.9L/100km on the highway, is an excellent example of how big a contribution design makes to fuel efficiency.”
Ft. Myers car dealer, O’Brien Hyundai has a wide variety of these more green-friendly vehicles. Soon the Veloster will be one of Ft. Myers new cars.